Gamification has been around for a while, it just didn't have the name, but once it made it to our phone Apps, it took off. So, what is gamification? Picture yourself playing a game, and all your hearts run out, but the app steps in and says "if you complete this task we will give you five hearts"...so, of course you go ahead and complete the task, get your hearts, and continue on playing the regular game. This is gamification and you have just been gamified. Simply, it gets the player to keep playing because they can get extra "goodies", move further in the game and, what the APP is looking for, more time playing.
UNIS has taken this popular way of gaming and brought it to their popular line Toy Box cranes.
Toy Box LCD version is equipped with an innovative gamification feature that revolutionizes
how operators can engage customers. This feature is designed to transform standard crane
machine gameplay into a dynamic, interactive experience that can be easily managed and
customized via a dedicated APP.
Key Features
Customization App: The Toy Box LCD cranes come with an app that allows operators to
customize messaging, logos, videos, animations, and promotions.
No App Fees: The app is entirely free of charge, providing operators with cost-effective
marketing tools.
APP-Controlled: Operators can control and activate the gamification feature using the intuitive
APP, making it easy to run and manage.
Synchronized LCD Screens: When the game starts, all linked LCD screens on the cranes will
change simultaneously, signaling the beginning of the game.
Interactive Gameplay: Players are positioned at each crane, tapping the button as quickly as
possible to achieve the highest score. The player with the highest score wins the game.
Customizable Rewards and Settings: Operators can set the rewards and other game settings
through the APP, allowing for extensive customization to suit various events and promotions.
UNIS Team Support: The UNIS team assists operators in designing the marketing material
needed for their stores, ensuring professional and appealing presentations.
Upcoming Crane Tournaments: Future games, such as crane tournaments, will be announced
soon, adding even more excitement and engagement opportunities.
Benefits for Operators
Market Acceptance: Introduced in November of last year, the UNIS Toy Box LCD cranes have
been well accepted by distributors and operators alike, with strong sales performance.
In-Store Promotions: Utilize the gamification feature to create exciting in-store promotions
that attract and engage customers.
Special Events and Parties: Perfect for running special events and parties, providing a unique
entertainment option that can draw crowds and boost business.
Easy Activation and Management: The APP allows for seamless control and activation of the
gamification feature, making it user-friendly for operators.
Increased Customer Engagement: The interactive nature of the games keeps customers
engaged and entertained, encouraging repeat visits.
Customizable Experiences: Operators can tailor the game settings and rewards to fit specific
promotional goals, creating personalized experiences for customers.
Competitive Edge: Offering a unique feature that differentiates your business from
competitors, providing a modern and engaging experience that customers will talk about.
The gamification feature of the Toybox LCD cranes stands out in the market for its innovative
approach to enhancing traditional crane machine gameplay. By integrating technology that
allows for synchronized, interactive gaming experiences, it provides a fresh and exciting way to engage customers. The ease of use, combined with the ability to customize settings and
rewards, offers operators unparalleled flexibility and control. This feature not only elevates the
customer experience but also serves as a powerful marketing tool, driving traffic and increasing
revenue potential.
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