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Magic Planet and Embed win ‘Most Innovative Application of Technology’ at MENALAC Awards 2023
• Magic Planet and Embed collaborated to introduce the first FEC cashless business solution in August 2022
• Mobile wallet demonstrates Majid Al Futtaim Entertainment’s commitment to innovation and best-in-class customer experience
• Majid Al Futtaim Entertainment won a total of six awards including two for Magic Planet
Dubai, United Arab Emirates, 14 April 2023: Magic Planet is proud to announce that its Mobile Wallet payment option, in partnership with Embed, has been awarded the ‘Most Innovative Application of Technology’ at the MENALAC Awards 2023 which are the definitive benchmark of excellence in the leisure, entertainment and attractions industry. Magic Planet was chosen as the winner by a panel of respected industry leaders and experts in their field for applying innovative technology to their operations to enhance customer experience and profitability. Magic Planet City Centre Al Zahia in Sharjah was also awarded Best Family Entertainment Centre.
Magic Planet is the first and only FEC operator in the EMEA region to launch the Mobile Wallet in partnership with Embed, the worldwide leader of cashless business management systems and solutions for the amusement, entertainment, and leisure industries. The Mobile Wallet offers guests a virtual game card that can be added to the Apple Wallet and Google Pay on the consumer’s mobile phone and used to seamlessly play games. Convenient and simple to use, it enables guests to tap and reload without leaving their game, and they can reload anytime, anywhere, which has proven to revolutionise revenue and profit for other family entertainment companies around the globe who have implemented Embed’s Mobile Wallet solution. Operators have reported an average of 5-times increase in revenue transactions with 60% of those transactions being completed before the consumer sets foot in the family entertainment centre; this is a revolution in revenue and operational efficiency for the operator.
Rob McMenamin, Director – Leisure & Entertainment, Majid Al Futtaim Entertainment, said, “We are proud to have won this prestigious award for Magic Planet’s Mobile Wallet in partnership with Embed. The virtual game card has a variety of benefits for both guests and operators such as eliminating queue times, driving repeat visits, and improving customer loyalty. At Majid Al Futtaim, we are committed to adopting technological advancements to provide our guests with unique and innovative experiences – both physically and digitally – which is key to our enduring success.”
Renee Welsh, Embed CEO, adds, “We are proud to partner and collaborate with Majid Al Futtaim Entertainment, which is synonymous with exceptional customer service and innovative breakthrough experiences. Magic Planet’s Mobile Wallet offers consumers the ultimate control of their entertainment experience; there’s no app to download required, so there’s no barrier to entry. The card sits in the mobile wallet, and guests can top up their game cards before arriving at the venue and don’t have to leave the game to top up. The data from other family entertainment centres using Embed’s Mobile Wallet is clear: 60% of consumers top up their game card before arriving and spend 5 times more, because they’re not afraid of losing the game card and they trust mobile phone encryption technology.”
Majid Al Futtaim Entertainment won six trophies at this year’s Middle East and North Africa Leisure & Attractions Council (MENALAC) Awards including Best FEC (Magic Planet City Centre Al Zahia), Most Innovative Application of Technology (Magic Planet’s Mobile Wallet), Best Sport / Adventure-Based Entertainment (Ski Dubai), Best Design for a Leisure Entertainment Facility (Snow Oman), Best Innovation in Health & Safety and Best Impactful Sustainability Campaign of the Year.
About Embed: Embed is the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries. Designed to deliver a superior guest experience, the platform is a complete integrated cashless solution for business owners to maximize revenue and operational efficiency while reducing costs. With Embed’s platform, a business (single or multi-location) has real-time visibility and control across its entire operation: from guest party-planning and bookings via mobile to integrated point-of-sales, including bundles and upsell packages, a full range of games management, real-time prize inventory, game card kiosks, and more - all integrated and accessible via mobile. With over 1,000 customers and more than 3,000 installations around the world, Embed is equipped and ready to empower Family Entertainment (FEC) businesses with direct sales, services and support anytime, anywhere. GLOBAL Media Contact: Kathleen Goy Global Head of Events kathleen.goy@embedcard.com Hannah Gabor Marketing Manager, EMEA Hannah.gabor@embedcard.com
About Majid Al Futtaim Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and entertainment pioneer across the Middle East, Africa and Asia. A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 46,000 people., and obtaining the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities including Tilal Al Ghaf, Al Zahia, Al Mouj and more. The shopping mall portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five joint venture community malls with the Government of Sharjah. The Company also operates its own health and beauty concept brand, myli, and is the exclusive franchisee for Carrefour in over 30 markets, with a portfolio of 460 outlets including City+, the region’s first checkout-free store, and an online store. Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class entertainment experiences across the region including Ski Dubai, Snow Oman, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is also parent to a lifestyle business representing international brands such as SHISEIDO, Poltrona Frau, CB2, Crate and Barrel, Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, LEGO and THAT, a Majid Al Futtaim Lifestyle concept store and app. In addition, Enova, a facility and energy management company, is part of the portfolio through a joint venture operation with Veolia.
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