MEMBERSHIP PROGRAMS
- Joseph Camarota
- Jan 1
- 2 min read
We've started to notice more and more FEC's using membership programs to entice guests to visit their location more often. This is an intriguing concept and one that appears to have success written all over it...for both the FEC and guest.
What's one of the biggest concerns FECs have? Stagnant times with lack of cash flow. With a membership program, this solves both; you have a steady, reliable monthly income coming in and those 'dead' times are not as dead as they used to be. Alpha Omega recently completed a revamp of Rev'd Up Fun Center in Woodhaven, MI and the one thing we noticed it was busy most nights...and we were there mid-week. Is it summer, yes; however, this had a different vibe. A lot of the guests coming in were members and, the best part for me, they were like family. The employees knew their names, had inside jokes, and just appeared to have a great time with the members. We recently asked Zach Johnson, VP at Rev'd Up Fun, what are some of the additional benefits of the membership program: "They do very well for us. One of the biggest benefits is the add-on spend we receive. The membership is not just valuable for the monthly fee. Every visit members spend additional money on F&B and Arcade play. "
And let's not forget about the guest. What is one of the biggest complaints we hear from guests...how much they spend of course! This is not the case at Rev'd Up Fun and other centers using a membership program. At Rev'd Up Fun, their base membership starts at $8.99 and the highest tier $34.99 but it's the benefits the guests receive that really puts it over the top. EVERY membership includes unlimited visits, unlimited Ballocity, no blackout dates, 10% off arcade games, and member only offers. Then, depending on the tier, you can receive perks such as free food, 10% off merchandise, unlimited attractions and more! To see how Rev'd Up runs their successful membership visit the FAQs at revdupfun.com/memberships/
While you're looking into it, visit a couple more Alpha Omega client to see how they run their membership program!
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